The Goji is also called the "fruit of long life"; or "fruit of longevity"; by the Tibetans, who since ancient times have appreciated its nutritional and healthy qualities able to bring concrete benefits to the organism. Another natural "super food", a real energising multivitamin pool, handed down to us by oriental medicines, recently valued as a nutraceutical in "preventive" or anti-ageing medicine, as well as in sports. The market for food supplements is literally bombarded by multivitamins, considering however that many are synthetic products that supply vitamins "created in the laboratory". According to the latest nutritional research, "natural" vitamins are preferable to synthetic ones, since they "speak the same language" as our body. Goji is a truly natural concentrate ready for optimal absorption in times of need. Goji contains Vitamin A and C, all the B vitamins and others in trace amounts, mineral salts, 18 different amino acids, sterols and vegetable fatty acids, flavonoids and carotenoids. It quickly restores the stocks of vitamins and mineral salts, as well as providing a wide range of useful nutrients for the health of the organism, especially at certain times or periods to which we are subjected, from seasonal changes to various kinds of stress but also as support for an unbalanced diet.
Goji is in fact one of the richest antioxidant fruits in the world, with a very high "Orac" value, and for this reason it is one of the most highly valued super fruits of anti-ageing medicine. Goji berries are fruits produced by two different varieties of shrubs belonging to the Solanaceae family (which includes plants such as aubergine, tobacco, chilli, petunia, potato, tomato and many others) namely Lycium barbarum and Lycium chinense, both native to Tibet and temperate regions of China, although Goji berries are very popular fruits throughout Asia. They have been cultivated for thousands of years and are considered an essential element in traditional Chinese medicine, also known as the Lycium Berry (from Lycium Barbarum).Red-orange in colour, with a diameter of 1-2 cm and with several flattened seeds present inside it, the Goji berry is consumed on a large scale, by thousands of generations, by the inhabitants of the producing areas such as the Hymalaian area, China, and Mongolia, with the conviction that they preserve health by guaranteeing a long-lived life (even Korea, Japan and Vietnam make wide use of it, both for therapeutic and culinary purposes).